Social research

Investigating values, opportunities, challenges and priorities across sectors, environments and stakeholders

The Groundwork team uses qualitative and quantitative methods as well as online tools to collect information effectively and efficiently. With our experience across the science, environment, community and agriculture sectors, we can contribute our social research skills to multidisciplinary projects.

Our team can:

  • design and deliver questionnaires, interviews and focus groups  
  • aggregate and analyse qualitative and quantitative research results 
  • report on findings and propose ways forward for the client

Projects we've worked on

Investigating liveweight monitoring on dairy farms


Cognosco wanted to know how dairy farm owners, managers and sharemilkers use liveweight data to make decisions.

Groundwork used focus groups and a survey to explore current weighing technology and data use, and how farmers wanted to use it in the future. A thorough analysis and comprehensive report presented the rich data that emerged.

Groundwork were professional, reliable and personable. They delivered on what was required.
Chris Compton, Research Project Manager, Cognosco

Informing change in effluent management practice


To support improved effluent management in Northland, DairyNZ needed to understand influences on farmer behaviour.

Groundwork developed a research plan, conducted interviews with farmers and project stakeholders and delivered the findings and recommendations in a report to inform DairyNZ strategy.